An annual conference gives associations and member organizations the chance to physically gather members to grow an industry, share knowledge, and make decisions.
Even though creating an association offers many advantages, there has been a fall in association membership in recent years. This drop has been facilitated by the growth of social media platforms and online communities. These modifications give committees and association leaders the chance and the task of highlighting the significance of member organizations.
Before we get into suggestions for organizing an association event, let’s take a closer look at the value of company gatherings.
The Importance of Member Meetings
Although virtual communities are becoming more and more common, they cannot replace in-person interactions or the benefits that result from bringing together business leaders. An industry’s sense of camaraderie may be greatly enhanced through in-person gatherings and offers a helpful look at how specific associations’ members profit from face time:
- greater faith;
- increased involvement and cooperation;
- improved interactions.
These are just a few of the advantages that highlight how crucial conferences and meetings continue to be in developing a strong network. Additionally, associations frequently conduct significant business like voting on resolutions or board position elections. It is possible for members to participate in governance and so increase their investment in the association by holding these important activities at an annual meeting.
Bits of Advice for Board Meeting Planning
Create Engaging Content
The exchange of knowledge and instruction is the main focus of an association gathering. In light of this, it is crucial that the organizers select the information that appeals to the participants.
Provide Instruction or Certifications
Offering opportunity for members to further their education and build their resumes through formal training or certification courses is another way yearly gatherings can add value.
Encourage with Honors and Praise
Awards and recognition are more than just plaques and badges on the outside. They may improve the standing of both your membership and your association. Additionally, they may help to promote innovation and advancements in your sector. All of which can increase your membership base by enhancing your reputation in your field.
Add Some Humor to It
While your members attend for education, auxiliary activities are a great way to bring your community together and raise awareness of the value of creating a sense of belonging within an organization.
Let Sponsors Pay the Expenses
Don’t worry if the cost of this conference program is starting to seem prohibitive. The second piece of advice we have is to get sponsors for your event that will help you raise more money. With event sponsors covering your expenses, you can concentrate on organizing an engaging event rather than worrying about the price.
We strongly emphasize locating suitable sponsors while looking for support for your event. Services and technology that complement the work of your member, for example, are the types of companies that will find a mutual benefit in sponsoring. In addition, the presence of free sponsors at your conference can benefit both sponsors and attendees.